Hershey’s Take 5

Forbes calls Hershey’s Take 5 “one of the most undervalued brands in the world.” For a candy bar that people love, very few people actually knew about it. Using extensive primary and secondary research to craft a strategic solution, I redesigned the Hershey’s brand identity.

Goal: Re-brand Hershey’s Take 5 with a $5M budget

Tools: PowerPoint, Photoshop, Illustrator, Qualtrics

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