International Week

International Week is a student run event at the University of Pennsylvania, hosted by the International Affairs Association. Each day is dedicated to a region of the world, and encompasses events and activities for each region.

Goal

Develop a salient and recognizable brand to increase event awareness

Create a uniform aesthetic for international week with the flexibility to use over multiple years and organizations

Tools

  • Illustrator to create logo and other vector components
  • Photoshop to design banners, flyers, and cover photos

 

International Week Logo

“Travel is fatal to prejudice, bigotry, and narrow-mindedness.” – Mark Twain

 

International Week