These graphics are a visual interpretation of the Disney brand hierarchy. This is the ultimate visualization of tens and thousands of pieces of intellectual property, and how Disney organizes and structures it all, starting with broader business groups and honing in on specific worlds.

Goals

Effectively communicate a Disney-wide intellectual property taxonomy for executives across all business segments (Marvel, ABC, Consumer Products, Disney Studios, Pixar, etc.)

Structure and standardize the corporate approach to intellectual property given creative, financial, and heritage constraints of different characters, properties, and franchises

Tools

• Excel to structure SAP data and generate values for different properties
• Illustrator to create the visualization