Project Proactive

Project Proactive is a new human rights education initiative that aims to change perspectives, one classroom at a time. The mission is to educate students about human rights as a proactive measure for preventing genocide and promoting acceptance.

Project Proactive was founded at the University of Pennsylvania in 2014.

Goal

  • Develop brand strategy by structuring messaging focused on the target audience
  • Establish the brand identity and imagery aligned with Project Proactive’s values

Tools

  • Illustrator for logo creation
  • Photoshop to integrate with additional graphics

 

Project Proactive on Black

 

Project Proactive on White

 

Project Proactive