Project Proactive is a new human rights education initiative that aims to change perspectives, one classroom at a time. The mission is to educate students about human rights as a proactive measure for preventing genocide and promoting acceptance.
Project Proactive was founded at the University of Pennsylvania in 2014.
- Develop brand strategy by structuring messaging focused on the target audience
- Establish the brand identity and imagery aligned with Project Proactive’s values
- Illustrator for logo creation
- Photoshop to integrate with additional graphics